E1
Approved identity
Statements about who this practice is, how it is contracted, and what it does. Sourced from the strategic and brand architecture register.
Evidence policy
Proof should make the work clearer, not make the company look larger than it is.
This application separates documented professional experience, verified outcomes when evidence exists, representative engagements, and designed targets. Each category answers a different question and is labeled accordingly.
E2
Documented professional experience
Roles, scope, and responsibilities attributable to a specific employer or engagement. Attributed to the actual role in which the work occurred.
E3
Reported professional result
Quantified outcomes reported inside an employer's context. Labeled as reported rather than independently audited.
E4
Representative engagement
Composite scenarios and illustrative operating data that demonstrate the method. Not presented as client history or achieved outcomes.
E5
Designed target
Intended control conditions inside a representative or planned system. Describes what the system aims to hold, not a measured client result.
If a claim cannot be supported, attributed, and published lawfully, it should not appear here.